Search Engine Optimization (SEO) is the process of gaining free traffic to a website. Gaining free traffic is done by analyzing and constructing individual web pages and websites so they can be discovered, analyzed, and indexed by search engines. As the Internet grows at a rapid rate, SEO is essential when it comes to performing well on the web. If you want your website to continue to rank well, you must have a content creation strategy in place. SEO makes you choose a focus keyword when you are writing your posts and then places importance on the repetition of using that keyword. The search engines reward websites that continually post new and interesting content containing well-researched keywords.